Jen Farley on Persnickety, Downtown Alton’s Growth and the North Alton Godfrey Business Council

November 5, 2026 | 244 views | Save

Jen Farley talks about Persnickety by Jen Farley, her home décor boutique in downtown Alton. She describes its mix of vintage, antique and new pieces, weekly build-your-own flower bar, and interior styling packages ranging from a short consultation to a whole-home redesign. She also shares how she finds distinctive items and encourages people to decorate with pieces they love rather than trying to make everything match.

In this episode of Our Daily Show, Farley discusses her involvement with the North Alton Godfrey Business Council and her hopes for her hometown. The conversation also covers new and established businesses along Broadway, the council’s Veterans Day breakfast, and plans for downtown Christmas tree lighting festivities and participating businesses’ holiday open houses.

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